Big Art Wall
Brand Identity & Strategy; Creative direction; Market Research. User Research. Logo Design. Copywriting. App Design & Web Design. Social Media Content Design. Motion Graphics. Quality Control and Dev support.
What we did
What we did
In the span of 3 months, we helped redesign the brand and digital product of a community of 50k artists. We improved the overall experience and helped evolve the app into a platform and marketplace for artists to sell their work and courses—resulting in monetization and engagement.
Imagine the best of Instagram (endless scrolling and post discovery), Artsy (a dedicated market for buying and selling art), and Domestika (A creative learning and teaching platform) all at your fingertips—that’s the new BAW 2.0
My role: Project Manager, Design Lead & Branding Lead
The new brand identity focuses on the concept of diversity. The shapes, colors and type choices for the logo all point towards this multi-disciplinary community of artists where growth is the only guiding rule. It doesn't matter the style, it matters staying true to who you are.
The new brand identity focuses on the concept of diversity. The shapes, colors and type choices for the logo all point towards this multi-disciplinary community of artists where growth is the only guiding rule. It doesn't matter the style, it matters staying true to who you are.
The new brand identity focuses on the concept of diversity. The shapes, colors and type choices for the logo all point towards this multi-disciplinary community of artists where growth is the only guiding rule. It doesn't matter the style, it matters staying true to who you are.
The new brand identity focuses on the concept of diversity. The shapes, colors and type choices for the logo all point towards this multi-disciplinary community of artists where growth is the only guiding rule. It doesn't matter the style, it matters staying true to who you are.
The new brand identity focuses on the concept of diversity. The shapes, colors and type choices for the logo all point towards this multi-disciplinary community of artists where growth is the only guiding rule. It doesn't matter the style, it matters staying true to who you are.
Backstory
Backstory
2 years ago, Ignazio Li Gotti and Vito Miccolis had their big break. Not finding a clear way of helping artists share their artwork and in the process helping them create a community that could challenge and fuel each other's creativity, they found the gap: Big Art Wall. The name itself implying its key feature: an ever expanding digital wall for every artwork posted. But they knew this was only the beginning and they wanted to offer much more to the community. This is where we joined them on the journey.
The World’s Biggest Art Wall,
just got BIGGER, BETTER, BADDER!
2 years ago, Ignazio Li Gotti and Vito Miccolis had their big break. Not finding a clear way of helping artists share their artwork and in the process helping them create a community that could challenge and fuel each other's creativity, they found the gap: Big Art Wall. The name itself implying its key feature: an ever expanding digital wall for every artwork posted. But they knew this was only the beginning and they wanted to offer much more to the community. This is where we joined them on the journey.
The World’s Biggest Art Wall, just got BIGGER, BETTER, BADDER!
2 years ago, Ignazio Li Gotti and Vito Miccolis had their big break. Not finding a clear way of helping artists share their artwork and in the process helping them create a community that could challenge and fuel each other's creativity, they found the gap: Big Art Wall. The name itself implying its key feature: an ever expanding digital wall for every artwork posted. But they knew this was only the beginning and they wanted to offer much more to the community. This is where we joined them on the journey.
The World’s Biggest Art Wall,
just got BIGGER, BETTER, BADDER!
2 years ago, Ignazio Li Gotti and Vito Miccolis had their big break. Not finding a clear way of helping artists share their artwork and in the process helping them create a community that could challenge and fuel each other's creativity, they found the gap: Big Art Wall. The name itself implying its key feature: an ever expanding digital wall for every artwork posted. But they knew this was only the beginning and they wanted to offer much more to the community. This is where we joined them on the journey.
The World’s Biggest Art Wall, just got BIGGER, BETTER, BADDER!
